DreamWorks Animation SKG
The animation studio just announced a 2012 sequel to the surprise smash hit How to Train Your Dragon, which has collected nearly $500 million in worldwide box office receipts. In addition, Time Warner
And if you thought DreamWorks was finished with franchising, consider that the studio is also working up further TV specials based on the Shrek series and on Kung Fu Panda -- another obvious tentpole movie destined for reams of sequels and its own TV series. Some critics might say that Shrek has lost his luster because his fourth movie didn't impress at the box office. To that, I can only say "baloney."
Just like I told you after the premiere, Shrek 4 had strong, green legs; it ultimately made more than $730 million globally. There's gold in these franchises, and DreamWorks is hell-bent on digging it all out. Madagascar and its penguin-centric spinoff TV series provided the template, and now it's just a matter of exploiting it.
Those efforts will only strengthen an already tremendously profitable movie studio -- neither Walt Disney
That kind of pedigree is hard to ignore; I'm adding another thumbs-up vote to DreamWorks' CAPS tally right now, and you can follow my lead in just a couple of clicks.
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