iAd keeps growing
Apple's iAd advertising agency, created after its purchase of Quattro Wireless earlier this year, is expanding. Business Insider reported that Apple is moving the advertising agency into a larger location in New York City, not only to expand, but also to be closer to the advertising firms crowding Madison Avenue. In addition, Apple has expanded the iAd network worldwide. Previously, ads only targeted users in North America and the United Kingdom, but developers are now seeing impressions from across the globe.
iAd's an important growth avenue for Apple. The company claims that the average iPhone and iPod touch user spends 30 minutes per day using apps. Users are clearly engaged, and there are a lot of them. Apple reports that more than 100 million iOS devices have shipped, and that number continues to build at a rapid pace.
With advertisers seeking ways to reach users who increasingly fragment away from traditional television onto the Internet and mobile devices, Apple has a compelling service to offer. In addition, now that iOS' transition to the iPad has proved its scalability, expanding to Apple's next-generation AppleTV could give iAds another environment ripe for serving.
Read more about Apple's purchase of Quattro Wireless, which spawned its iAd agency.
Lawsuits are flying
Fellow Fool (and fellow Eric) Eric Jhonsa examined the lawsuit battle between Apple and Motorola
However, with Apple generating outsized profits relative to the industry, and rival companies looking for a way to disrupt the Cupertino growth machine, the gloves are coming off. As Eric noted, Apple has valuable patents for multitouch screens, which means that Nokia
In the end, Eric said we should expect little more than a new cross-licensing deal, with some minor level of cash changing hands. Score it as lawyers 1, mobile industry 0.
Read more about Motorola and Apple's patent battles.
T-Mobile mocks Apple, needs Apple
T-Mobile went after AT&T
Although T-Mobile doesn't attack the iPhone directly, it does spoof Apple's advertising style. Parent company Deutsche Telekom recently blamed T-Mobile's poor performance on its inability to attract the iPhone. Deutsche Telekom said T-Mobile has "no chance of getting [the iPhone] in the short term," but for a company that by its own admission needs the iPhone to increase its relevance, the ad could be a bold move. However, it's worth noting that Verizon
Read more about T-Mobile's ad and claims of being "4G."
More evidence that the iPhone's going to Big Red?
Read more about the iPhone bolting to Verizon.
That's it for this week's Apple news. If you're searching for other opportunities in the mobile world, we've created a special report featuring a mobile giant that The Motley Fool has put its own money behind. Click here to get instant access to this report right now.
Eric Bleeker owns shares of no companies listed above. Nokia is a Motley Fool Inside Value pick. Apple is a Motley Fool Stock Advisor choice. The Fool owns shares of Apple and Qualcomm. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.