Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Chico's (NYSE: CHS) shares popped 10.9% in intraday trading after the clothing retailer racked up some excitement with its quarterly results.

So what: Chico's beat analysts' expectations with third-quarter profit up 27% while net sales and same-store sales jumped 8% and 3.1%, respectively. Still, the retailer's margins took a minor hit as it resorted to price slashing early in the quarter.

Now what: Chico's caters to a mature female demographic, as do rivals Talbots (Nasdaq: TLB), Coldwater Creek (Nasdaq: CWTR), and Ann Taylor (NYSE: ANN). These days, the older, baby-boomer demographic faces some financial hardship, and stocks like Chico's have some added risk in trying to coax spending. One can't blame investors for their optimism when faced with Chico's positive quarter, but they should wonder if tougher times lie ahead.

Interested in more info on Chico's? Add it to your watchlist here by clicking here.

Alyce Lomax does not own shares of any of the companies mentioned. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.