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Does Rosetta Stone Miss the Grade?

By Seth Jayson – Updated Apr 6, 2017 at 10:24AM

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Keep your eye on margins.

Margins matter. The more Rosetta Stone (NYSE: RST) keeps of each buck it earns in revenue, the more money it has to invest in growth, fund new strategic plans, or (gasp!) distribute to shareholders. Healthy margins often separate pretenders from the best stocks in the market.  That's why I check on my holdings' margins at least once a quarter. I'm looking for the absolute numbers, comparisons to sector peers and competitors, and any trend that may tell me how strong Rosetta Stone's competitive position could be.

Here's the current margin snapshot for Rosetta Stone and other companies that make most their living in software and provide a useful comparison for Rosetta Stone's margins.

Company

TTM Gross Margin

TTM Operating Margin

TTM Net Margin

 Rosetta Stone

85.9%

11.1%

7.8%

 Microsoft (Nasdaq: MSFT)

80.7%

41.6%

31.3%

 Oracle (Nasdaq: ORCL)

76.7%

34.8%

21.7%

 Adobe Systems (Nasdaq: ADBE)

89.3%

25.5%

13.3%

Source: Capital IQ, a division of Standard & Poor's. TTM = trailing 12 months.

Unfortunately, that table doesn't tell us much about where Rosetta Stone has been, or where it's going. A company with rising gross and operating margins often fuels its growth by increasing demand for its products. If it sells more units while keeping costs in check, its profitability increases. Conversely, a company with gross margins that inch downward over time is often losing out to competition, and possibly engaging in a race to the bottom on prices. If it can't make up for this problem by cutting costs -- and most companies can't -- then both the business and its shares face a decidedly bleak outlook.

Of course, over the short term, the kind of economic shocks we recently experienced can drastically affect a company's profitability. That's why I like to look at five fiscal years' worth of margins, along with the results for the trailing 12 months (TTM), the last fiscal year, and last fiscal quarter (LFQ). You can't always reach a hard conclusion about your company's health, but you can better understand what to expect, and what to watch.

Here's the margin picture for Rosetta Stone over the past few years.


Source: Capital IQ, a division of Standard & Poor's. Dollar amounts in millions. FY= fiscal year. TTM = trailing 12 months.

(Because of seasonality in some businesses, the numbers for the last period on the right -- the TTM figures -- aren't always comparable to the FY results preceding them.)

Here's how the stats break down:

  • Over the past five years, gross margin peaked at 86.7% and averaged 85.4%. Operating margin peaked at 14% and averaged 10.1%. Net margin peaked at 14% and averaged 2.3%.
  • TTM gross margin is 85.9%, 50 basis points better than the five-year average. TTM operating margin is 11.1%, 100 basis points better than the five-year average. TTM net margin is 7.8%, 550 basis points better than the five-year average.

With recent TTM operating margins exceeding historical averages, Rosetta Stone looks like it is doing fine.

If you take the time to read past the headlines and crack a filing now and then, you're probably ahead of 95% of the market's individual investors. To stay ahead, learn more about how I use analysis like this to help me uncover the best returns in the stock market.  Got an opinion on the margins at Rosetta Stone? Let us know in the comments below.

Seth Jayson had no position in any company mentioned here at the time of publication. You can view his stock holdings here. He is co-advisor of Motley Fool Hidden Gems, which provides new small-cap ideas every month, backed by a real-money portfolio. Microsoft is a Motley Fool Inside Value recommendation. Adobe Systems and Rosetta Stone are Motley Fool Stock Advisor choices. Motley Fool Options has recommended a diagonal call position on Adobe Systems. Motley Fool Options has recommended a diagonal call position on Microsoft. The Fool owns shares of Microsoft and Oracle. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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Stocks Mentioned

Microsoft Corporation Stock Quote
Microsoft Corporation
MSFT
$237.92 (-1.27%) $-3.06
Rosetta Stone Inc. Stock Quote
Rosetta Stone Inc.
RST
Oracle Corporation Stock Quote
Oracle Corporation
ORCL
$64.55 (-2.24%) $-1.48
Adobe Inc. Stock Quote
Adobe Inc.
ADBE
$284.56 (-0.87%) $-2.50

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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