It took awhile, but the 3net channel bankrolled by Sony
The channel took time to get off the ground. The 3net trio was originally introduced 13 months ago. The plan to be the country's first 24/7 channel to go exclusively with 3-D seemed bold at the time. Those plans seemed in doubt after 3-D televisions weren't last year's holiday darlings.
Consumer electronics bellwether Best Buy
Are folks just not interested in 3-D the way they are at the corner multiplex? 3-D outfitter RealD
Is it the cumbersome and costly glasses? The original battery-powered specs didn't seem to woo too many converts.
Are folks just waiting for the playing field to settle before diving in? This could be the case. Toshiba demoed a high-end solution back in October that doesn't require 3-D glasses. Consumers may be waiting for technology to settle given the quick rate of innovation.
The uncertainty in the marketplace challenged 3net. It made a big splash during last month's Consumer Electronics Show. It fleshed out its programming of native 3-D content that will include classic IMAX documentaries, but it had no cable or satellite television provider on board. DirecTV is helping it nail down the final mile.
Will a cable provider follow suit? Discovery obviously has working relationships with all of the leading providers, but that hasn't been enough to this point. Lackluster sales of 3-D televisions has made this channel a hard sell, but at least having the country's leading satellite television provider -- one with a healthy reach in Latin America to boot -- validates 3net.
Discovery, IMAX, and Sony will take this, but the bigger push -- the success of 3-D televisions for consumers -- is out of their control.
Do you own a 3-D TV? Why? Why not? Please share your perspective in the comment box below.
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Longtime Fool contributor Rick Munarriz does not own a 3-D television. He also doesn't own any of the stocks in this story. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.