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What: Shares of Lorillard
So what: The FDA report concluded that although menthol cigarettes' minty flavor lures more people to smoke and makes it harder to quit, menthol cigarette smokers are not at greater risk of tobacco-related health issues than regular cigarette smokers. Lorillard's Newport is the best-selling menthol brand, and it accounts for a majority of the company's revenue.
Now what: The panel recommended studies to determine whether restricting menthol cigarettes would increase demand in the illegal market. The report does not set FDA policy or actions, so for now, menthol cigarette makers such as Lorillard and Altria
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Fool contributor Cindy Johnson has a beneficial interest in Lorillard shares. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.