Small-cap companies are absolutely one of my favorite areas to research because you can often uncover hidden gems that analysts have neglected or simply not discovered yet. They can offer the ultimate risk-vs.-reward ratio, but are also not for the faint of heart.

This 10-week series is dedicated to finding the 10 small caps to rule them all. Here are the previous four choices:

This week I want to highlight regional airline provider Allegiant Travel (Nasdaq: ALGT).

What it does
Perhaps the best part about Allegiant Travel is that it operates completely differently from all other airlines. The Las Vegas-based company provides air travel from small cities where larger carriers simply do not operate to more widely known leisure destinations. Think of Allegiant as a modern day Southwest Airlines (NYSE: LUV) -- except better. Read on and you'll see why.

How it stacks up
You would think Allegiant's biggest concern would be rising jet fuel prices. Rivals AMR (NYSE: AMR) and US Airways (NYSE: LCC) have really felt the pinch of rising fuel costs recently, and their shareholders have endured a painful drop in their respective stock prices. Allegiant doesn't have nearly this same concern. Rather than hedging fuel costs, Allegiant will simply limit the amount of flight hours or cancel a route altogether if fuel prices make the route unprofitable. It's such a smart idea it's almost shocking, because no other airline does this.

Allegiant has been profitable for 32 consecutive quarters, which is something none of its competitors can state. Even during the deepest market downturns, Allegiant remained profitable. One reason for this is Allegiant's superior operating margins. Allegiant can control costs and reap the benefits of highly profitable add-on fees, all while offering some of the lowest fares in the industry.


Operating Margin (TTM)

PEG Ratio 5-Year Expected


Allegiant Travel 15.80% 1.8 $150.3M / $28.1M
Southwest Airlines 8.20% 2.7 $3.54B / $3.38B
AirTran Holdings (NYSE: AAI) 6.00% 15.4 $454M / $1.03B
US Airways 6.60% 1.6 $1.86B / $4.40B
Republic Airways (Nasdaq: RJET) 6.40% 1.0 $291.2M / $2.58B
SkyWest (Nasdaq: SKYW) 7.60% 2.2 $783.1M / $1.90B

TTM = trailing 12 months.

These figures paint a very clear picture that no one even comes close to rivaling Allegiant's operating margins or its balance sheet. Many of these airlines are struggling to raise prices while under crushing amounts of debt, but not Allegiant. Now let me show you how Allegiant could make you money.

How it could make you money
Allegiant may be a relatively new face to the air travel sector, but it operates like a veteran. The company charges some of the highest baggage fees in the industry and has been collecting baggage fees since long before its rivals began the practice. Allegiant also charges for food and drinks on its planes.

So what does this all mean; is Allegiant just evil? On the contrary, the move is pure genius. These extra service fees are all almost pure profit for the regional airliner. Higher baggage fees discourage passengers from bringing extra weight onto the plane, which saves on fuel costs, and these fees go straight into the bottom line.

With a focus on profitability, not revenue maximization, Allegiant has been able to buy older, unwanted jets from rivals and turn them into profit maximizers. The company closely monitors fuel costs and keeps its jets flying on the most profitable routes. It's for these reasons, and the company's strong history of profitability, that I feel Allegiant deserves a place as a top small cap to own.

How do you think Allegiant will fare? Is the company a highflier or will it be grounded by fuel costs or another unforeseen factor? Share your thoughts below and consider tracking my favorite small caps, as well as your own list of personalized companies, with My Watchlist.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.