Not only did you have to pay an arm for the software, you had to spend the leg for the proprietary Avid hardware. And if you wanted to keep it all running, you had to buy a service contract too. That stuff added up fast. But producers, under heavy deadlines that never seemed to let up, paid the price.
There were other nonlinear editing systems out there, but none of them caught on with the pros. Not until Apple
Avid still makes a good product, but the company is now such small potatoes in the video and audio editing biz that I can't see any way it can continue to compete against not only Apple, but also Adobe
Avid has lost money the last five years, and about the best thing you can say for it financially is that it has no long term debt. However, with its cash pile draining down from $225 million in 2007 to $33 million today, Avid might need to raise debt or dilute existing shareholders soon if struggles continue. And with losing money being the standard operating procedure and inventory levels surging 74% over last year, I'd have to agree with Fool contributor Anders Bylund when he said don't go near Avid.
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