Jeff Bezos is a genius. The Amazon.com
Notice I didn't say "app store." A trademark dispute between the two companies has Amazon treading carefully when it comes to how it sells downloadable software. In this case, Amazon calls its Mac-themed digital shelves "Mac Software Downloads."
Yet the similarities are hard to miss. As with Apple's iOS App Store and Mac OS App Store, which will be a fixture in the forthcoming Lion edition of Mac OS X, Amazon's store displays software according to price and popularity. Inventory is where they'll differ.
For example, Microsoft
We don't yet know what Amazon charges for Mac software sales, but it's a good bet that this is the second major assault on Apple's retail pricing scheme. During its I/O developer conference this month, Google
Investors should be thrilled. Amazon is creating a cohesive strategy to dominate the delivery channel for every type of e-commerce -- both click-to-brick (order online for physical delivery) and click-to-click (order online, receive online). Every type of product is included, even system software. Well done, Mr. Bezos. Very well done.
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