Amid all of the news, here are a few stories that may have slipped through the cracks.
Finding an advertising niche
In the U.S., solar products aren't really advertised prominently, but slowly we're starting to see manufacturers push solar through advertising. Yingli Green Energy
I'm not sure what the correlation is between soccer and solar power, but manufacturers seem to like it.
Maybe crazed soccer fans were also contemplating how to be more energy efficient as they were playing those god-awful vuvezelas?
Is advertising a positive for solar? I guess time will tell.
Putting their money where their mouth is
Executives are always trying to put a positive spin on their companies no matter what is going on. But the best way to tell what they're really thinking is by watching if they're buying or selling shares of their own stock.
Five different First Solar
This follows word that three other manufacturers -- LDK Solar
Maybe solar executives really do believe in this solar stuff after all?
Losses and progress?
We've covered most of the sector's earnings reports this week, but one divisive company also reported earnings. Energy Conversion Devices
Revenue was back from the dead in the first quarter, climbing to $73.1 million, but the company still lost $42.1 million, or $0.84 per share, in the fiscal fourth quarter. More importantly, Energy Conversion Devices burned through $24.2 million in operating cash and an additional $38.4 million to purchase property and equipment.
Foolish bottom line
We have begun seeing leaders separate themselves as First Solar, Canadian Solar, and Yingli Green Energy reported solid, but not flashy, earnings this quarter.
Laggards began to fall behind, and while Evergreen Solar was the first casualty to the solar shakeout, it probably won't be the last.
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Fool contributor Travis Hoium owns shares of First Solar and LDK Solar. You can follow Travis on Twitter at @FlushDrawFool, check out his personal stock holdings or follow his CAPS picks at TMFFlushDraw.
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