People watch stocks for different reasons -- they're waiting for a dip in price, watching for a specific catalyst, gathering all the news and information that might affect stocks they already own, or considering a sell. Regardless of their motivation, we can better understand market sentiment by seeing who's watching what. With the Fool's free My Watchlist service, we have tens of thousands of people telling us the businesses that have, for whatever reason, piqued their interest.

The most-watched beverage stock is ...
Looking at the aggregate data for the percentage of people keeping an eye on beverage stocks in general, we see that Coca-Cola (NYSE: KO) is above the rest in terms of watch interest. And for good reason.

What needs to be said about Coca-Cola that hasn't already been said? That the world's greatest investor, Warren Buffett, owns a ton of shares? That it's been a dividend powerhouse for decades? That it has one of the world's best brands? Coke is in a very enviable competitive position. 

Here are the rest of the top 15 most-watched companies in the industry, along with their watch interest and the stocks' CAPS ratings, which show the sentiment of our investing community.



Market Cap

CAPS Rating (out of 5)

Watch Interest

1 Coca-Cola $155.9 billion ***** 44.2%
2 PepsiCo (NYSE: PEP) $97.1 billion ***** 22.9%
3 Boston Beer (NYSE: SAM) $1.1 billion **** 5.9%
4 Dr Pepper Snapple Group (NYSE: DPS) $8.7 billion **** 2.9%
5 Molson Coors Brewing $7.8 billion ***** 2.6%
6 Coca-Cola Bottling Co. Consolidated $532 million **** 2.5%
7 Hansen Natural (Nasdaq: HANS) $8.1 billion *** 2.3%
8 Heckmann (NYSE: HEK) $693 million **** 2.2%
9 Central European Distribution (Nasdaq: CEDC) $524 million **** 2.1%
10 Craft Brewers Alliance $117 million **** 1.6%
11 Coca-Cola Enterprises $8.2 billion **** 1.3%
12 Jones Soda $20.5 million ** 1%
13 China New Borun $101.6 million * 1%
14 Leading Brands $10.5 million ***** 0.6%
15 Coca-Cola FEMSA $16.9 billion ***** 0.6%

Sources: S&P Capital IQ and Motley Fool CAPS.

Whether you're keeping an eye on the industry stalwarts such as Coca-Cola and PepsiCo or eyeing an up-and-comer such as Boston Beer, it pays to watch. We can help you keep tabs on your companies with My Watchlist, our free, personalized stock-tracking service. Get started now.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.