You have to love Ford's
MyFord Touch -- the company's state-of-the-art infotainment platform -- has no shortage of critics. Car reviews haven't always been kind, knocking MyFord Touch as being complicated, buggy, and slow to respond.
Unlike the costly recalls that often take place when a piece of hardware is defective, Ford should be able to remedy MyFord Touch's shortcomings with a software upgrade. It plans the update early next year, and mailing out flash drives, offering user downloads, or asking users to stop by the dealer should do the trick.
The push to entertain drivers without distracting them -- or at the very least appear to offer more high-tech candy than showroom rivals -- has to be making Sirius XM Radio
Is Sirius XM the next Garmin?
It's a fairer comparison than you may initially think. Folks are paying through the nose for their smartphones, so why should they pay for nuvi GPS systems and pay to keep them updated? By the same token, with at least three major carmakers now promoting access to Pandora
Well, if there's one saving grace for Sirius XM beyond its ability to afford proprietary content, it's that hungry automakers rely on Sirius XM to share the revenue of activated receivers. Sirius XM has even been able to strike deals with automakers to promote satellite radio in their pre-owned cars. In other words, while there's an incentive to give consumers what they want by making cars smarter, the last thing that automakers want to do is slay satellite radio.
Sirius XM 2.0 will be a big part of the satellite radio giant's response, and it too will lend itself to software upgrades to keep up with the ad-supported Joneses. Dashboard technology may be a threat to Sirius XM right now, but it will also ultimately be an opportunity.
If you want to see how Sirius XM stands up to the stream teams, add Sirius XM Radio to My Watchlist.