Numbers can lie -- but they're the best first step in determining whether a stock is a buy. In this series, we use some carefully chosen metrics to size up a stock's true value based on the following clues:

  • The current price multiples.
  • The consistency of past earnings and cash flow.
  • How much growth we can expect.

Let's see what those numbers can tell us about how expensive or cheap Caribou Coffee (Nasdaq: CBOU) might be.

The current price multiples
First, we'll look at most investors' favorite metric: the P/E ratio. It divides the company's share price by its earnings per share (EPS) -- the lower, the better.

Then, we'll take things up a notch with a more advanced metric: enterprise value to unlevered free cash flow. This divides the company's enterprise value (basically, its market cap plus its debt, minus its cash) by its unlevered free cash flow (its free cash flow, adding back the interest payments on its debt). Like the P/E, the lower this number is, the better.

Analysts argue about which is more important -- earnings or cash flow. Who cares? A good buy ideally has low multiples on both.

Caribou has a P/E ratio of 8.0 and an EV/FCF ratio of 14.9 over the trailing 12 months. If we stretch and compare current valuations to the five-year averages for earnings and free cash flow, Caribou has a P/E ratio of -333.1 and a five-year EV/FCF ratio of 41.7.

A positive one-year ratio under 10 for both metrics is ideal (at least in my opinion). For a five-year metric, under 20 is ideal.

Caribou has a mixed performance in hitting the ideal targets, but let's see how it compares against some competitors and industry mates. 

Company

1-Year P/E

1-Year EV/FCF

5-Year P/E

5-Year EV/FCF

Caribou Coffee 8.0 14.9 NM 41.7
Starbucks (Nasdaq: SBUX) 25.0 27.0 43.7 37.7
Peet's Coffee & Tea (Nasdaq: PEET) 38.8 58.5 51.0 NM
Kraft Foods (NYSE: KFT) 19.0 26.8 19.3 28.1

Source: S&P Capital IQ; NM = not meaningful due to losses.

Numerically, we've seen how Caribou's valuation rates on both an absolute and relative basis. Next, let's examine...

The consistency of past earnings and cash flow
An ideal company will be consistently strong in its earnings and cash flow generation.

In the past five years, Caribou's net income margin has ranged from -12.8% to 11.1%. In that same time frame, unlevered free cash flow margin has ranged from -3% to 9.7%.

How do those figures compare with those of the company's peers? See for yourself:

Source: S&P Capital IQ; margin ranges are combined.

Additionally, over the last five years, Caribou Coffee has tallied up three years of positive earnings and two years of positive free cash flow.

Next, let's figure out...

How much growth we can expect
Analysts tend to comically overstate their five-year growth estimates. If you accept them at face value, you will overpay for stocks. But while you should definitely take the analysts' prognostications with a grain of salt, they can still provide a useful starting point when compared to similar numbers from a company's closest rivals.

Let's start by seeing what this company's done over the past five years. Unfortunately, Caribou's trailing growth rate isn't meaningful due to prior losses. However, Wall Street's analysts expect future growth rates of 23.6%.

Although Caribou's growth rate isn't meaningful, here's how its peers have fared:

Source: S&P Capital IQ; EPS growth shown.

And here's how it measures up with regard to the growth analysts expect over the next five years:

Source: S&P Capital IQ; estimates for EPS growth.

The bottom line
The pile of numbers we've plowed through has shown us the price multiples shares of Caribou are trading at, the volatility of its operational performance, and what kind of growth profile it has -- both on an absolute and a relative basis.

The more consistent a company's performance has been and the more growth we can expect, the more we should be willing to pay. We've gone well beyond looking at an 8.0 P/E ratio and its five-year price multiples aren't anywhere near as cheap as its one-year price multiples. This is because Caribou has swung from losses to being profitable over the last half-decade. Also, note that its most recent earnings are juiced by a hefty tax benefit and its most recent free cash flows are juiced by less capital spending than depreciation and lower inventories this year than last. So Caribou isn't as cheap as its 8.0 P/E ratio would indicate. Factor all that in as you decide whether Caribou's future prospects against Starbucks and the rest are worth the current price.

If you find Caribou's numbers or story compelling, don't stop. Continue your due diligence process until you're confident one way or the other. As a start, add it to My Watchlist to find all of our Foolish analysis.

To see the stocks that I've researched beyond the initial numbers and bought in my public real-money portfolio, click here.