The following video is part of our "Motley Fool Conversations" series, in which, Tom Gardner, Motley Fool CEO, stops by to discuss topics around the investing world.

In today's edition, Tom discusses Starbucks' new wellness initiative. In the consumer space, studying buying behavior can lead to winning investment ideas, and Tom believes wellness is a trend with a significant runway for growth. However, Tom says, Starbucks isn't going far enough. Although it's beginning to reposition itself as a wellness brand, its pastry case is still chock-full of less-than-nutritious items such as doughnuts. Starbucks has an opportunity here to partner up with another established brand such as Whole Foods and reposition its brand ahead of this all-important shift in consumer buying.

Looking for our prediction for 2012? Check out The Motley Fool's brand new report, "The Motley Fool's Top Stock for 2012." It highlights a company that is revolutionizing commerce in Latin America. You can get instant access to the name of this company by clicking here -- it's free.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.