The following video is part of our "Motley Fool Conversations" series, in which, Tom Gardner, Motley Fool CEO, stops by to discuss topics around the investing world.

In today's edition, Tom discusses Starbucks' new wellness initiative. In the consumer space, studying buying behavior can lead to winning investment ideas, and Tom believes wellness is a trend with a significant runway for growth. However, Tom says, Starbucks isn't going far enough. Although it's beginning to reposition itself as a wellness brand, its pastry case is still chock-full of less-than-nutritious items such as doughnuts. Starbucks has an opportunity here to partner up with another established brand such as Whole Foods and reposition its brand ahead of this all-important shift in consumer buying.

Tom Gardner owns no shares of the companies mentioned here. Motley Fool newsletter services have recommended buying shares of PepsiCo, Starbucks, and Whole Foods Market and creating a diagonal call position in PepsiCo. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.