The following video is part of our "Motley Fool Conversations" series, in which Eric Bleeker, senior technology editor, and Jason Moser, analyst, discuss topics around the investing world.

In today's edition, Jason looks at the massive health-and-wellness market segment and Starbucks' opportunity within it. Starbucks recently purchased Evolution Fresh to gain a better foothold in this segment and has a tremendous brand to leverage. Jason thinks the opportunity for Starbucks to create some kind of club-like recurring revenue business could be extremely lucrative.

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This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.