It's no secret that we are in the midst of a solar shakeout right now. Solyndra, Evergreen Solar, Solar Millennium, and Solon have already closed up shop, and a number of small competitors are on the ropes right now.
So how can you avoid making the mistake of buying into the next solar failure? Here are a few tips.
Don't buy into "cool" technology
Last year when I said anything bad about Energy Conversion Devices, readers would question my sanity, as you can see here or here. Now the stock is trading for $0.30 and the company seems destined for the trash heap.
The reason is simple: Energy Conversion Devices made "cool" technology that wasn't cost-effective. The company's solar shingles never caught on and its thin film product was very inefficient. With traditional polycrystalline modules falling in price, the flaws in that investment thesis became gaping holes by the end of the year.
The same can be said for Solyndra, which made modules out of CIGS that looked really cool when they were shown on TV. We all know how that ended up.
Don't buy a bad balance sheet
Chinese manufacturers have built themselves on short-term borrowings from Chinese banks. That poses all kinds of risks including the possibility that funding will be pulled out from under them, a risk I don't want to take. LDK Solar
Keep a close eye on where a company gets its funding from -- and the less debt it has, the better.
Have a backup plan
Many manufacturers are counting on someone else for demand. Suppliers like LDK Solar and Renesola
On the other hand, First Solar
That backup plan is key for companies in tough times.
Buy proven technology and a big balance sheet
I own two solar stocks, First Solar and SunPower, because both produce proven technology, have a competitive advantage in both cost and efficiency, and have strong balance sheets. SunPower even has a multinational oil company, Total, backing it for when times get rough.
If you follow my advice above and don't fall in love with "cool" technology, stay away from bad balance sheets, and always have a backup plan, solar can be a great investment in coming years as weak competitors fall from the race.
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Fool contributor Travis Hoium owns shares of First Solar and SunPower and has sold puts in SunPower. You can follow Travis on Twitter at @FlushDrawFool, check out his personal stock holdings or follow his CAPS picks at TMFFlushDraw.
The Motley Fool owns shares of First Solar. Motley Fool newsletter services have recommended buying shares of Total and First Solar. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.