It's official. Nokia's
Hit me with your best shot
The phone will launch exclusively on the AT&T mobile network and will require a two-year contract. As the flagship smartphone for the U.S. market, the Lumia 900 is designed to compete at the high end of the product range:
- It's the first Microsoft
Windows Phone smartphone to support 4G LTE. (Nasdaq: MSFT)
- It has a top-notch camera with Carl Zeiss optics.
- It has a front-facing camera, to facilitate mobile video chatting.
- It has 16GB of internal memory and a sleek polycarbonate case.
- At 4.3 inches, its screen is bigger than that of the Apple
iPhone 4S. (Nasdaq: AAPL)
In terms of pricing, comparable Google
Once more, please; this time with dignity
In terms of U.S. market share, Android phones and iPhones are running neck and neck, right around 45%. Research In Motion's
As such, Nokia is staking a claim in the smartphone market with this phone at this price. It was designed to go up against the best of the best at a price that might make the average consumer think twice before automatically going iPhone or Android. And Nokia needs to stake a claim, as does Microsoft. Both need the Lumia line of smartphones to get them back up and running in the fast-growing and enormously profitable smartphone sector.
But Nokia needs to be careful. The company has the chance here to build some real brand cachet here -- something that, if it ever had it, was lost while blanketing the world with cheap feature phones. The right price for this truly beautiful, feature-packed handset, running an operating system that is markedly different from anything else out there, is company's chance to turn things around, financially and perceptually. Both can go together and can work wonders as a team, as Apple has shown. The $99.99 price is probably fine, but this Fool hopes that the 900 doesn't start popping up for free. "Free" equals "cheap" in the minds of many consumers. Companies don't often get a second chance. Let's hope Nokia makes the most of this one.
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Fool contributor John Grgurich worked in the cell-phone industry when the latest and greatest handheld phone was still lovingly referred to as "the brick," but he owns no shares of any of the companies mentioned in this column. The Motley Fool, however, owns shares of Google, Microsoft, and Apple. Motley Fool newsletter services have recommended buying shares of Google, Microsoft, and Apple and creating bull call spread positions in Microsoft and Apple. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a scintillating disclosure policy.