The following video is part of our nationally-syndicated Motley Fool Money radio show, with host Chris Hill talking with advisors Ron Gross, James Early and Joe Magyer. In this segment the guys discuss the landscape in the consumer goods industry, analyze Clorox's recent earnings and share a key competitive advantage investors would love to see in the companies they own.

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This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.