The following video is part of our "Motley Fool Conversations" series, in which consumer-goods editor/analyst Austin Smith and technology editor/analyst Andrew Tonner discuss topics around the investing world.

In today's edition, Austin discusses an emerging trend that has many retailers running scared. With the proliferation of online retail, more consumers are using bricks-and-mortar stores as showrooms to test goods before buying them online at a lower price.

Andrew Tonner and Austin Smith have no positions in the stocks mentioned above. The Motley Fool owns shares of Amazon.com, Best Buy and Wal-Mart Stores. Motley Fool newsletter services recommend Amazon.com and Wal-Mart Stores. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.