The following video is part of our "Motley Fool Conversations" series, in which consumer goods editor/analyst Austin Smith and industrials editor/analyst Isaac Pino discuss topics across the investing world.

American goods sold abroad have tremendous potential to thrive because of one often unrealized catalyst, their brand strength. Many investors have worried that consumers in emerging markets would be unwilling or unable to pay up for high-margin American goods, but in fact many greatly prefer the authentic product. This is even true in the land of counterfeiting: China.

Austin Smith has no positions in the stocks mentioned above. Isaac Pino has no positions in the stocks mentioned above. The Motley Fool owns shares of Coach and Philip Morris International. Motley Fool newsletter services recommend Coach, Nike, and Philip Morris International. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.