The following video is part of our "Motley Fool Conversations" series, in which industrials editor and analyst Isaac Pino and industrials editor and analyst Brendan Byrnes discuss topics across the investing world.

In today's edition, Isaac and Brendan share their thoughts on Zipcar's recent earnings announcement. The company booked positive net income for the quarter, beating analyst expectations, but delivered a disappointing outlook. Isaac believes Zipcar has cornered a market where few competitors can encroach on its foothold. So, the upfront investment in this industry will pay off, but the question that remains is...when?

Brendan Byrnes owns shares of Ford and Apple. Isaac Pino owns shares of Zipcar. The Motley Fool owns shares of Apple, Ford, Hertz Global Holdings, and Zipcar. Motley Fool newsletter services recommend Apple, Ford, Netflix, and Zipcar. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.