The following video is part of our "Motley Fool Conversations" series, in which consumer-goods editor and analyst Austin Smith and industrials editor/analyst Brendan Byrnes discuss topics around the investing world.

In today's edition, Austin runs the numbers on two strikingly similar consumer-goods players: Colgate (NYSE: CL) and Clorox (NYSE: CLX). On paper the two appear very similar, but there are fundamental, though subtle, differences between the two that leads Austin to like one over the other. See whether Carl Icahn was barking up the right tree when he was hunting Clorox.