I've written in the past about SodaStream
However, I have my doubts. And no, it has little to do with the past quarter which -- I agree with fellow Fool Rick Munarriz -- was fairly positive.
My doubts are with the product itself. I've had my unit for about a year now, and I've stopped using it.
I stopped using my SodaStream machine because its vaunted convenience never materialized. When I bought the thought of "Soda On Demand" captivated me. But the reality has been less stellar.
For one, you still have to wait for the water to chill after carbonating it and putting the syrup in. I don't like tap-water-temperature soda, so waiting for it to cool is a pain.
Second, you have to fill up the bottles with water. Yeah, I know that sounds lazy, but it can take quite a while to fill when you're using a water filter. Also if your sink is as shallow as mine you have to hold the bottle at a bizarre angle to fill it.
So "Soda On Demand" has not exactly been the reality.
A Better Opportunity In Monster
Another factor that has changed my mind is finding out more about Monster Beverage
The Monster brand has become a powerful force and that has vanquished stiff opposition from Coca-Cola
The other thing that Monster has going for them that SodaStream doesn't is that the product has a performance- and mood-enhancing benefit. (Ask any coffee drinker if mainlining large doses of caffeine is an easy habit to break.) SodaSteam's diet energy drink is actually one of the most delicious flavors they have, but I have yet to see them really promote the energy-drink angle, despite the obvious cost savings their product provides.
Are You Still Using Your Machine?
For now I'll keep my CAPScall, but I have a question for the reader: Are you still using your SodaStream machine? Do you still find it more convenient than store-bought soda, or is there another reason you still use it (or don't)? Let me know -- my CAPScall is counting on you!
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Fool contributor Chris Baines is a value investor. Follow him on Twitter, where he goes by @askchrisbaines. Chris' stock picks and pans have outperformed 90% of players on CAPS. He owns no shares of the companies mentioned.
The Motley Fool owns shares of PepsiCo and Coca-Cola. Motley Fool newsletter services have recommended buying shares of SodaStream International, PepsiCo, Coca-Cola, and Monster Beverage; and creating a diagonal call position in PepsiCo. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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