The following video is part of our "Motley Fool Conversations" series, in which consumer goods editor/analyst Austin Smith and technology and media editor/analyst Andrew Tonner discuss topics across the investing world.

In today's edition, Austin helps investors answer the question: Which company is a better buy today -- General Mills or Kellogg? On paper, both companies are strikingly similar. They compete most closely in the fiercely competitive ready-to-eat cereal segment. With Ralcorp spinning off its Post brand, the industry is only heating up. Ultimately, Austin gives the nod to General Mills for its portfolio diversity and incredibly strong position with its Cheerios brand.

Andrew Tonner and Austin Smith have no positions in the stocks mentioned above. The Motley Fool has no positions in the stocks mentioned above. Motley Fool newsletter services recommend Procter & Gamble. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.