The following video is part of our "Motley Fool Conversations" series, in which industrials editor and analyst Isaac Pino and research analyst Lyons George discuss topics across the investing world.
The major American car companies have gone through a bit of a renaissance over the past few years, recovering from a near-death scenario in 2009. The reason the car companies lost their way, in the eyes of industry titan Bob Lutz, was a focus on metrics and cost control as opposed to building cutting-edge cars. The entire industry also suffered from overcapacity when demand plummeted during the recession. Guess what? This sounds a lot like what's going on in Europe, and to succeed in this market the companies are going to have to adapt in much the same manner. Don't rule out mergers, alliances, new leadership, or other drastic measures in the near future.
Isaac Pino has no positions in the stocks mentioned above. Lyons George has no positions in the stocks mentioned above. The Motley Fool owns shares of Ford. Motley Fool newsletter services recommend Ford and General Motors Company. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.