The following video is part of our "Motley Fool Conversations" series, in which industrials editor/analyst, Isaac Pino and industrials editor/analyst Brendan Byrnes discuss topics across the investing world.

In today’s edition, Isaac and Brendan shed light on the sudden emergence of a potential threat to Zipcar in the car-sharing business. Recently, Car2Go, a subsidiary of Daimler, has gained traction in multiple cities and plans to go nationwide in the very near future. The business model differs from Zipcar since Car2Go offers one type of vehicle and is built for point-to-point transportation in short increments. Is it a threat to the leader in car-sharing? Maybe, but Zipcar's leadership will need to continue to turn on a dime and find new revenue streams. Perhaps the more intimidating aspect of Car2Go is the deep backing of Daimler and the presence on what is likely the most attractive continent in the world for this industry -- Europe.

Brendan Byrnes owns shares of Ford. Isaac Pino owns shares of Zipcar. The Motley Fool owns shares of Ford, Hertz Global Holdings, and Zipcar. Motley Fool newsletter services recommend Ford, General Motors, and Zipcar. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.