This video is part of our "Motley Fool Conversations" series in which consumer goods editor/analyst Austin Smith discusses topics across the investing world. Sears has been a zig-and-zag turnaround story for investors.
Some have called the iconic retailer broken and believe it's finished. Others have called the company misunderstood, highlighting its huge asset base as a potential catalyst for growth. The company is clearly aware of the need to meaningfully reinvent itself. It's parroted J.C. Penney's approach and gone way outside retail to do so. Much like how J.C. Penney hired Apple retail guru Ron Johnson, Sears has picked off Sony executive Steve Haber to reinvigorate the company's home appliances division. This division is crucial to Sears' long-term success, but the problem is less-than-inspiring turnaround progress of late.
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