In today's edition, analyst Austin Smith gives his quick reaction to the mini Apple store concept recently spotted in a Wal-Mart facility. While this doesn't translate to a serious profit driver for either company, it could be the sign of a powerful relationship to come. With Apple's brand strength and Wal-Mart's store base, both companies could surely find a long-term mutually beneficial solution. Also, this seems to follow in the footsteps of a larger store-within-a-store concept that's popular in retail right now. Austin thinks it has promise, but not enough track record for investing actions just yet.
Editor's note: In the video, Austin says Best Buy now sells more iPhones than Apple, but Best Buy sells nearly as many iPhones as Apple. The Fool regrets the error.
Austin Smith owns no shares of the companies mentioned here. Motley Fool newsletter services recommend Apple and Wal-Mart Stores. The Motley Fool owns shares of Apple, Best Buy, and Wal-Mart Stores. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.