Retail sales grew a modest 0.1% in April, a bit shy of the 0.2% growth that analysts had been expecting.
These monthly consumer spending reports are central to understanding how strong our economic recovery is shaping up to be.
That's because indebted and unemployed households are having trouble finding the money to splurge on consumption. And with consumer spending traditionally making up 70% of the American economy, serious weakness in this area has meant poor sales for businesses and, consequently, high unemployment. Procter & Gamble
It's a vicious cycle that's normally repaired by things like low interest rates, an export or technology boom, or (in World War II) massive spending. But short-term rates are already at 0%, much of the rest of the world that would buy our stuff is in recession too, teleportation is still in beta, and state and local governments are cutting like there's no tomorrow since they're generally not allowed to run deficits.
In other words, consumer spending doesn't just matter for retailers like Wal-Mart
If you're looking for a fast-growing company in an economy that's actually booming, the Motley Fool's chief investment officer picked his top stock for the year -- it's a company that is revolutionizing commerce in rapidly developing Latin American economies. For a limited time, you can get instant access to the name of this stock and a special report for free by clicking here.Ilan Moscovitz doesn't own shares of any company mentioned. You can follow him on Twitter @TMFDada. Motley Fool newsletter services have recommended buying shares of Procter & Gamble and creating a diagonal call position in Wal-Mart Stores. The Motley Fool has a disclosure policy. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days.