The following video is part of our "Motley Fool Conversations" series, in which consumer-goods editor and analyst Austin Smith and senior technology analyst Eric Bleeker discuss topics around the investing world.

In today's edition, Austin and Eric discuss three reasons investors may consider selling shares of famed Dow component Coca-Cola. As the world's most heavily branded company that continues to spin off a ton of cash, Coke may seem like a "never-sell" holding, but Austin brings three things to light that investors should be on the lookout for if they own shares today. He believes rising sugar prices, volume declines, and diworsification could all be legitimate reasons to sell in the future. While he doesn't see any of these happening at the moment, they are valuable considerations for the long-term shareholder.

For now, Coca-Cola still has more reasons to buy than to sell, not the least of which is its impressive dividend. In fact, the dividend is one of the most common reasons investors buy shares in the first place. As good as its dividend is, though, it wasn't picked for our list of 9 Incredible Dividends. You can read about the companies that did, though, including one other beverage company, in our analysts' dividend report. It's totally free, and you uncover the recs by clicking here now.

Austin Smith and The Motley Fool own shares of Coca-Cola and PepsiCo. Eric Bleeker has no positions in the stocks mentioned above. Motley Fool newsletter services recommend Monster Beverage, PepsiCo, and Coca-Cola. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.