The following video is part of our "Motley Fool Conversations" series, in which industrials editors/analysts Isaac Pino and Brendan Byrnes discuss topics around the investing world.

In today's edition, Isaac reflects on new developments for Zipcar's stock, which spiked 9% during the first two days of trading this week on the news that Morgan Stanley initiated coverage on the stock. A respected Morgan Stanley auto analyst expressed bullishness on Zipcar, noting that the stock could be undervalued trading around $10 per share. In his opinion, "Zipcar offers a premium service and cars that people want to drive at the best locations with a brand not associated with a tired rent-a-car industry." Isaac believes his comments speak volumes about this rule-breaking company's future prospects.

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Brendan Byrnes owns shares of Ford. Isaac Pino owns shares of Zipcar. The Motley Fool owns shares of Ford, Hertz Global Holdings, and Zipcar. Motley Fool newsletter services recommend Ford, General Motors, Tesla Motors, and Zipcar. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.