Facebook
The service is all about discovery, as nowadays app stores have exploded with countless offerings that it's hard to wade through the junk and find quality content. That need to sift through app offerings is creating new demand for app discovery services, and even heavyweight Apple
Source: Facebook.
Apple's Genius feature has tried to address the intimidation of sorting through the constantly growing collection of apps available in the App Store, but mostly comes up short of pointing users to quality apps. Cupertino recently acquired a small start-up, Chomp, which specializes in discovery.
Facebook's new App Center spans both its desktop Web platform and mobile platforms like iOS and Google
It does tie into Facebook's payment platform though on the Web platform, where you'll find longtime partner in crime Zynga
The App Center is less about direct monetization and more about overall moat building, keeping users coming back and plunging more hours into the site and on its mobile app. Hopefully, the monetization will follow eventually.
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