The following video is part of our "Motley Fool Conversations" series, in which analyst Rex Moore discusses topics across the investing world.

Mashable recently published an article about how to measure a brand's "social media health." Today, Rex tells us what you, as an investor, should really be looking for in a brand.

After you've learned about Berkshire Hathaway's best brands, be sure to check out our free report: "2 Stocks Warren Buffett Wishes He Could Buy." The report features two of our favorite ideas for new money right now. Click here for this free report.

Rex Moore owns shares of Procter & Gamble, Berkshire Hathaway, and Johnson & Johnson. The Motley Fool owns shares of Johnson & Johnson, Coca-Cola, Berkshire Hathaway, and Procter & Gamble . Motley Fool newsletter services recommend Diageo, Johnson & Johnson, Coca-Cola, Berkshire Hathaway, and Procter & Gamble. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.