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Should You Buy, Sell, or Hold This Coffee Stock?

By Austin Smith – Updated Apr 7, 2017 at 2:53PM

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In today's video, editor/analyst Austin Smith provides a buy, sell, or hold argument for Coffee Holding. The company's reliance on sinking ship Green Mountain Coffee Roasters is cause for concern enough, and recent sizable sales by insiders add to those worries. Austin believes this company continues to be too volatile, and doesn't have a defensible enough market position to warrant buying shares today. 

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Austin Smith has no positions in the stocks mentioned above. The Motley Fool owns shares of Starbucks and has the following options: long DEC 2012 $16.00 puts on Green Mountain Coffee Roasters and short DEC 2012 $21.00 calls on Green Mountain Coffee Roasters. Motley Fool newsletter services recommend Green Mountain Coffee Roasters and Starbucks. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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Stocks Mentioned

Starbucks Corporation Stock Quote
Starbucks Corporation
SBUX
$84.81 (0.76%) $0.64
Keurig Green Mountain, Inc. Stock Quote
Keurig Green Mountain, Inc.
GMCR.DL
The J. M. Smucker Company Stock Quote
The J. M. Smucker Company
SJM
$139.52 (-0.80%) $-1.13
Coffee Holding Co., Inc. Stock Quote
Coffee Holding Co., Inc.
JVA
$2.45 (-5.77%) $0.15

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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