The market hasn't rewarded IMAX's
Opening weekend was impressive for Time Warner's
Domestic IMAX Box Office
Domestic Total Box Office
Percentage of Total
|Opening weekend||$19 million||$160.9 million||11.8%|
|First 10 days||$37.8 million||$287.1 million||13.2%|
|Second weekend||$9 million||$64.1 million||14%|
Source: IMAX press releases.
This is partly because IMAX performs well with action films, but it is also partly due to the immersive IMAX experience Nolan was able to create. The amazing thing is that this performance wasn't even helped by the extra cost 3-D movies usually come with.
The 3-D movie doesn't appear to be the sell it once was, as RealD
IMAX has a lot of momentum with movie studios after a strong showing from Disney's
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