Facebook (META 0.43%) has more than 900 million members, yet according to these results from the 2012 American Customer Satisfaction Index, its users are the most dissatisfied. Below is a subset of the table ACSI published.
|
Social Media Site |
2011 |
2012 |
Previous Year % Change |
|
Internet Social Media |
70 |
69 |
(1.4) |
|
Wikipedia |
78 |
78 |
0.0 |
|
Google+ |
N/M |
78 |
N/A |
|
YouTube (Google) |
74 |
73 |
(1.4) |
|
|
N/M |
69 |
N/A |
|
Twitter.com |
N/M |
64 |
N/A |
|
All Others |
67 |
64 |
(4.5) |
|
|
N/M |
63 |
N/A |
|
|
66 |
61 |
(7.6) |
|
MySpace |
N/M |
N/M |
N/A |
In today's video, Greg looks at who are the best at delighting users in the social media space and explores ways Facebook can overcome its low ranking, including integrating more tightly into Apple (AAPL -0.35%)'s iOS.
Scored separated in the personal computers category, Apple achieved an ACSI score of 87, higher than the entire social media industry. Does that customer delight translate into being a good investment, especially coming off the recent earnings call? If you are looking for a recommendation on Apple along with continuing updates and guidance on the company whenever news breaks, we've created a brand new report that details when to buy and sell Apple. To get started, just click here now.
