The CEO of Sprint Nextel
Dan Hesse said he thought that a merging of companies is good for the wireless industry -- as long as it wasn't Verizon
"The industry has to deal with the issue of the duopoly. The gap between No. 2 and No. 3 players is enormous," he told reporters. "We always have been and always will be open to further consolidation, as long as it isn't AT&T or Verizon Wireless."
The current situation with AT&T and Verizon seemingly unapproachable is "not healthy" for the wireless industry, he said. "The industry does have an issue with the size of the duopoly of AT&T and Verizon."
Hesse tried last winter to put a little more flesh on Sprint's bones in a secretive attempt to gobble up MetroPCS
Hesse certainly hasn't been shy about spending Sprint's cash in its attempt to keep up with the big boys. At his urging, the company signed a four-year deal with Apple
Still, he told reporters, looking at the iPhone's popularity, "We saw no reason to bet against Apple."
Hesse also seemed to be likening Sprint's struggles in competing with AT&T-Rex and Big Red as a fight against good and evil. Sprint wants to wear the white hat, according to Hesse. "At Sprint, we describe it internally as being the good guys, of doing the right thing," he said.
One of those "right" things, according to Hesse, is continuing to offer unlimited data plans, something the duopoly has ceased to do.
With Sprint's margins improving and its average revenue per user starting to head in a positive direction, the company's future may seem a bit brighter. But Hesse is not ready to give two thumbs-up. "What you're not going to see around here are any mission accomplished signs," he said.
At least not while there are only two hungry giants roaming the countryside.
The company that the iPhone is really helping, of course, is Apple itself. To get the full scoop on one of the pre-eminent names in technology today, just click here to grab your copy of the Fool's new premium report on Apple.