In consumer news, an impressive statistic has surfaced from mega-retailer Amazon (NASDAQ:AMZN): More items are shipped using Amazon's Prime service than using its free Super Saver Shipping feature.

While at first blush this may not seem that meaningful, the implications are large. Amazon Prime is a membership service, and investors should never underestimate the value of recurring revenue and the sticky customers that membership brings. 

Not only that, but the average purchase for Amazon Prime members is $49.23, well above the minimum of $25 that consumers must spend for the Super Saver Shipping service. This indicates a conscious decision to opt for Amazon Prime instead of Super Saver Shipping in many cases. In return, consumers are rewarded with streamed movies, a feature that competes with Netflix (NASDAQ:NFLX), and plants a firm standing within the Internet industry as a whole.

Whether you’re looking to own Amazon itself or own one of the companies it's taking sales from, understanding the company and its prospects is essential. That's why we've created this new premium report on Amazon, which runs through everything investors have to know about the company. Our report also has you covered with a full year of updates as key news hits, so click here now to get started.
 

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.