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Seeing the handwriting on the digital wall
Despite having telecom investments in parts of the world that haven't been hit as hard by economic misfortune, Telefonica has decided to gaze a bit further into the future, looking at how it could compete in the mobile advertising and online payments markets against the likes of Facebook
To that end, the company is putting together a network of venture capital firms, called Amerigo, which will invest in digital start-up companies. The first investments will be made in Spain, Chile, Brazil, and Columbia, where those start-ups would receive some governmental funding.
Tasked with managing the Amerigo investment funding network, and given near-autonomy, is Telefonica's year-old Digital division. Telefonica Digital has already generated $3 billion in revenue in 2011 and plans on more than doubling that by 2015.
The Digital division has already made "direct to bill" agreements with Facebook, Google, Microsoft
Telefonica Digital chairman and CEO, Matthew Key, said in a statement, "We have long understood that to succeed we need to understand ... the digital innovation ecosystem, recognizing that great ideas can come from anywhere." Even "outside of the main centres of venture capital activity, such as Silicon Valley and London."
Does Telefonica rate a thumbs-up in CAPS? I think it does. The company is profitable, and its P/E is under 4. And regarding that suspended dividend, Telefonica said it would reinstate it for 2013, though it will be paid in shares, not cash. Furthermore, the company has global investments and does not have to rely on a quick turnaround in Spain for its survival.
If Telefonica can make inroads into Facebook's advertising revenue stream, what would that mean for Facebook? For a thorough discussion of the pros and cons of investing in Facebook, this premium Fool report is a must-read. Get it here .