At the halfway point of the trading day, the Dow Jones Industrial Average (DJINDICES:^DJI) was down 3 points (-0.02%) to 13,549. The S&P 500 (SNPINDEX:^GSPC) is down 3 points (-0.25%) to 1,469.

There was one economic release this morning which was positive for stocks. However, economic bellwether FedEx (NYSE:FDX) reported an earnings outlook that worried the market. The overnight-shipper slashed its earnings forecast for 2013, as the weakening economy is leading customers to use cheaper shipping options.

The National Association of Home Builders housing-market index rose three points from August to 40 -- its highest level since June 2006! The reading was above analysts' expectations of a reading of 38. Still, both of these are below 50, which indicates positive conditions.

The markets as a whole are relatively unchanged, though a few stocks are pushing the Dow higher.

Today's Dow leaders
Today's Dow leader is Kraft (NASDAQ:KRFT.DL), up 1.36% ($0.54) to $40.23 The company is splitting up its business next month. The stock has been down recently, as the post-split earnings guidance for the companies were below analyst expectations. There was some big news recently: Because of the split, Kraft will no longer be a Dow stock and is being replaced by UnitedHealth Group. Fool analysts Catherine Baab-Muguira and Isaac Pino recently discussed the company and why investors are enamored of it.

Second for the day is Coca-Cola (NYSE:KO) up 0.92% ($0.35) to $38.70. Coke announced today it is launching Dasani Drops, a water flavor enhancer to compete with Kraft's MiO. After a bad August for the stock, Coke is having a much better September, up 3.47% month to date. Last week the company announced it would restructure its operations in Southwest Asia and give more attention to India in particular. Coca-Cola is such a strong business that Warren Buffett famously said that a ham sandwich could run it. Click here to read more.

The best approach
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