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<p><strong>Apple</strong>'s <span class="ticker" data-id="202686" />iPhone 5 first-week sales figures fell short of the expected 8 million units, coming in closer to 5 million, well below analyst expectations for the much-anticipated device. But why? Does this mean Apple's game is over? </p>
<p><p>It's natural to wonder if this means that Apple no longer has what it takes, or that the iPhone 5 was an overhyped product. In today's video, Fool.com analyst Andrew Tonner dispels these myths, pointing to issues of supply -- <em>not</em> demand -- as the primary reason behind lower-than-expected sales. Nonetheless, it's undeniable that maintaining its torrid pace will only get more difficult for Apple down the line. If you're looking for a recommendation on how to play Apple, along with continuing updates and guidance on the company whenever news breaks, we've created a <a href="http://www.fool.com/m.aspx?i=29797208">brand-new report</a> that details when to buy and sell. <a href="http://www.fool.com/m.aspx?i=29797208">Click here now</a> to get started.</p></p>