Fool.com analyst Lyons George discusses two new markets that Amazon.com(AMZN 2.29%) is rumored to be looking into: online wine sales and mobile payments. While the first is downright surprising and the second is highly speculative, nothing is out of the question when it comes to the king of online retail. Check out the preceding video for the complete story.

Amazon is a fast-moving, aggressive, interesting company that's a huge player across multiple sectors. Whether you’re looking to own Amazon itself or own one of the companies it takes sales from, understanding the company and its prospects is essential. That's why we've created a brand new premium report on Amazon, which runs through everything investors need to know about the online retail giant. You'll also be covered with a full year of updates as key new hits, so don't miss out -- click here now to claim a copy of this invaluable report.