It's about time. It was nearly six months ago the mess that was Facebook's
No more. There's been a subtle change over at Facebook, and you can see it in the slew of announcements this past week. From COO Sheryl Sandberg's recent stint on CNBC, to the proactive steps Facebook's taking to make itself a legitimate, long-term online contender, the gloves are coming off.
The week that was
An area of concern among many Facebook naysayers was its lack of a mobile strategy. The new feature announced last week that allows users to send and receive texts, along with Facebook messages, isn't a mobile computing panacea. But like the alignment with Google
The deal with Google comes on the heels of Facebook's move to make a messenger app available for users of Apple's
And it's a good thing, too. The new Google+, Google's social-media service, is growing at a tremendous rate. With more than 400 million users, 100 million of which are "active," Google+ has become a favorite social-media advertising alternative of online marketing firms. About 55% of users rated Google+ a top-five spot, not bad when you consider it's all of about a year old.
Facebook still leads the way, with 87.7% of online marketing users placing it in the top five. But for the all-important user with a business profile page, the gap narrows considerably. Nearly 76% of those with business profiles rank Facebook the top online marketing dog, but Google's 63.8% results aren't far behind.
So maybe the timing of Sandberg's visit to CNBC on Monday was more than coincidence? No specifics were given, but Sandberg didn't mince words when discussing plans for generating business-related revenues, saying, "As we increase our investment in monetization, we're looking at premium services for businesses." Makes one wonder about branching out into LinkedIn's
The statement from Sandberg might not seem like a big deal, but for Facebook it is. Until it went public, you got the feeling Mark Zuckerberg didn't care what people said or thought -- just leave him alone to geek out, and the rest would take care of itself. As a public company, Facebook owes it to shareholders and investors to share its business plans -- the more aggressively, the better.
Let's not forget e-commerce opportunities, either. Facebook Gifts, the recently announced service that allows users to forward goodies to friends and family, is just the tip of the online retail iceberg, according to Sandberg. With nearly a billion users, Facebook has e-commerce revenue possibilities that are almost limitless.
Finally, after meekly taking shot after shot, Facebook is starting to embrace the challenge of being a public company. The days of Facebook's refusal to stand up for itself are coming to an end, and that's great news for investors.
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Fool contributor Tim Brugger currently holds no securities positions mentioned in this article. The Motley Fool owns shares of Facebook, Google, Apple, and LinkedIn. Motley Fool newsletter services have recommended buying shares of Facebook, Apple, Google, and LinkedIn, as well as creating a bull call spread position in Apple. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days. The Motley Fool has a disclosure policy.