Today, Fool.com analysts Austin Smith and Blake Bos recommend keeping an eye on SodaStream. The company has huge growth rates and a massive short interest, and Blake believes the company has more potential than the short sellers give it credit for. While SodaStream is just making its entrance into the U.S. market, it's a well-established company that's existed in European markets for years.
Even so, the company frequently gets panned as a fad, or as the next Green Mountain Coffee Roasters. That criticism is probably misplaced, and more the result of the similarities between the two companies' devices.
See more in the following video.
You can learn about what went wrong with Green Mountain Coffee Roasters in our new premium research report.
Understanding the Green Mountain story, along with how SodaStream could be a dramatically different investment, could give you just the edge you need to beat the naysayers. In the report, you'll find everything you need to know about Green Mountain, including whether it's a buy at today's prices. Click here for instant access.
Austin Smith and Blake Bos have no positions in the stocks mentioned above. The Motley Fool owns shares of SodaStream and Staples and has options on Green Mountain Coffee Roasters. Motley Fool newsletter services recommend Bed Bath & Beyond, Green Mountain Coffee Roasters, SodaStream, and Staples. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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