Is it just me, or does it seem like almost every industry is in the middle of an upheaval? Retail is getting the makeover of a lifetime, technology changes every third second, and even the banking industry seems to be morphing at a record pace. It doesn't make things easy for investors like myself, who pride themselves on deep understandings of certain spaces. It seems that another business is undergoing yet another renovation: advertising. We saw this coming, what with the Internet and all, but as the media and content businesses continue to innovate, advertising has been forced to take some sudden turns. How will this affect the future of the advertisers?
One day in the near future, simple television ads will be a thing of the past. Bob the Enzyte guy will be long retired; Foster, Foster, Foster, Foster and Sons won't be badgering us with a laundry list of mesothelioma symptoms; and maybe, just maybe, JG Wentworth will finally get that cash he has wanted for so long and will go use it somewhere else.
I'm only joking. Unfortunately for my fellow TV watchers, advertisements aren't going the way of the dinosaur, but they are changing quickly.
A company leading the way in advertising innovation is Target
Advertising needs to adapt not only to our migration to the Internet, but to the changing face of content creators and providers.
We don't need no stinkin' advertisements
One of the most disruptive moves in the industry as of late is DISH Network's
The company has faced enormous backlash from content providers who are worried that the new service will keep advertisers from buying space. Among the leaders of the mob is News Corp.'s
Advertisements will always be a part of the Super Bowl, but for your average Thursday night primetime -- which may vanish anyway, given the rise of streaming options -- we may be looking forward to an era of fewer commercial breaks and viewing on our terms. Sounds great to me.
So far, DISH has navigated the legal waters carefully, addressing the concerns of broadcast companies and communicating to judges that what they are doing is well within the bounds of the law and is simply a sign of technological change that some parties are reluctant to keep up with.
Speaking of technological change, it's everywhere. But seriously. In this special free report, our analysts lay out the details on one stock they are sure will benefit from the latest revolution in tech. Read it here.
Fool contributor Michael Lewis owns none of the stocks mentioned above. You can follow him on Twitter @MikeyLewy. The Motley Fool has a disclosure policy. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days.