The following is part of our "Motley Fool Exclusive Interview" series.
In today's video, Fool.com analyst Austin Smith interviews acclaimed author and New York Times columnist Charles Duhigg about his recent book The Power of Habit and the iEconomy series he's written for The New York Times.
In this segment, Charles helps draw a parallel between companies with the world's best brands and those that have the most deeply ingrained habits. If you look across the consumer-goods space, you'll quickly see a strong correlation between the habit around the purchase of a product and the success of that company.
