As you may know, PayPal is the online mobile payment unit of eBay (NASDAQ:EBAY), which recently rolled out a program that mimics one of this year's biggest trends in retail. That's right -- PayPal has joined the "price-matching" strategy.

The company is setting aside up to $1,000 per customer for the promotion because it  runs through the spend-heavy holiday shopping season. As a business tactic, price-matching is nothing new, but PayPal's decision to offer this is something more typical retailers like Best Buy (NYSE:BBY) and Target (NYSE:TGT) were not expecting. To get more information on PayPal's aggressive holiday strategy, take a look at the video below.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.