As you may know, PayPal is the online mobile payment unit of eBay (NASDAQ:EBAY), which recently rolled out a program that mimics one of this year's biggest trends in retail. That's right -- PayPal has joined the "price-matching" strategy.

The company is setting aside up to $1,000 per customer for the promotion because it  runs through the spend-heavy holiday shopping season. As a business tactic, price-matching is nothing new, but PayPal's decision to offer this is something more typical retailers like Best Buy (NYSE:BBY) and Target (NYSE:TGT) were not expecting. To get more information on PayPal's aggressive holiday strategy, take a look at the video below.

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