Google's (GOOG 0.86%) new Nexus 10 device has very impressive hardware specs at an aggressive price point of $399, a full $100 cheaper than Apple's (AAPL 0.29%) iPad with Retina display that starts at $499. Even on the software side, Google is addressing a long-standing gripe of iOS where users like to have multiple accounts so as to share devices. The Nexus 10 has some hardware and software advantages over the iPad, but Android's tablet app ecosystem is still lacking, since most apps aren't optimized for tablet displays. Microsoft's (MSFT +1.29%) Surface will also face this challenge, since its app selection is so small currently.
Can Google's Nexus 10 Overcome Its Biggest Challenge?
By Evan Niu, CFA – Nov 5, 2012 at 9:02PM
NASDAQ: GOOGL
Alphabet

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Price as of November 14, 2025 at 3:59 PM ET
Tablet apps remain Big G's weakest link.
About the Author
Evan is a Senior Technology Analyst at The Motley Fool. He was previously a Senior Trading Specialist at Charles Schwab, and worked briefly at Tesla. Evan graduated from the University of Texas at Austin, and is a CFA charterholder.