Every investor has their own metrics they like to weight when valuing a company, but one of the most important is perhaps the least measurable: good management. 

It's easy to forget that the ticker symbols and pieces of paper we trade daily are actually rights of ownership in living, breathing companies, and that those companies can be made or broken by their executives. 

Having a good CEO matters for every company, big and small, but it's even more important when investing with small caps because there is more to gain, and each decision the CEO makes has an even larger impact on the company. 

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.