With this holiday shopping season projected to be the biggest ever, retailers are pulling out all the stops to come out on top, and today Chris Bledsoe asks: Which retailer wins the most his holiday shopping season? Fool.com analyst Austin Smith looks at four of the biggest players in the space, and names his pick for the retailer that he expects to trounce the rest: Amazon.com (NASDAQ:AMZN).

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.